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Watch: Mozoo On Pushing The Envelope with Mobile Video


Sponsored by Marin Software, PI LIVE’s Dome Stage was a buzzing hub for interactive content during the show’s two-day residency at the Old Billingsgate.

Video is growing at a rapid rate, with just under three-quarters of consumers now watching video content on a daily basis. In 2017 video surpassed banner ads as the fast display advertising format, accounting for 35% of all display advertising spend.

Publishers and advertisers with their finger on the pulse are exploiting the market, but there are still significant challenges; common formats such as pre-roll are blocked - or at least condemned as intrusive - while less aggressive formats are victim to low engagement rates and poor viewability.

Exploring the ever-growing channel, Max Pepe, VP of Marketing at Mozoo looks into the pros and cons of video today, citing a number of forward-thinking people already utilising the display advertising format to great success.

Watch out for:

  • “Mouth watering” stats about video
  • Challenges faced with the display ad platform
  • Four top tips in developing a sound video strategy

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Mustafa Mirreh

Mustafa Mirreh

Mustafa is a senior journalist at PerformanceIN. Reporting on the latest day-to-day news and updates from the world of performance marketing, while also doing social media promotion, live reporting of events, article features and interviewing key industry players.


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