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Watch: Mozoo On Pushing The Envelope with Mobile Video


Sponsored by Marin Software, PI LIVE’s Dome Stage was a buzzing hub for interactive content during the show’s two-day residency at the Old Billingsgate.

Video is growing at a rapid rate, with just under three-quarters of consumers now watching video content on a daily basis. In 2017 video surpassed banner ads as the fast display advertising format, accounting for 35% of all display advertising spend.

Publishers and advertisers with their finger on the pulse are exploiting the market, but there are still significant challenges; common formats such as pre-roll are blocked - or at least condemned as intrusive - while less aggressive formats are victim to low engagement rates and poor viewability.

Exploring the ever-growing channel, Max Pepe, VP of Marketing at Mozoo looks into the pros and cons of video today, citing a number of forward-thinking people already utilising the display advertising format to great success.

Watch out for:

  • “Mouth watering” stats about video
  • Challenges faced with the display ad platform
  • Four top tips in developing a sound video strategy

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Mustafa Mirreh

Mustafa Mirreh

In addition to managing editorial on PerformanceIN, Mustafa reports on the latest day-to-day news updates from the world of digital marketing, while also doing social media promotion, live reporting of events, article features and interviewing key industry players and stakeholders.

Based in Bristol, Mustafa graduate with a marketing degree before delving into the world of music journalism through self-starting an online blog and collaborating with other publications. Now he has joined the PI team and has set his sights on succeeding in digital marketing.

Read more from Mustafa

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