Award-winning advertising technology company HasOffers by Tune is set to host its annual Performance Marketing Meetup in London next month, December 7.

Open to attendees from across the industry and taking place at Barber & Parlour in Shoreditch, the evening will kick off with a lively and informative panel session tackling developments within performance marketing and mobile advertising during 2018.

Attendees can expect to hear from a number of industry experts, including Helen Southgate, chair of the IAB’s performance marketing council and UK MD of Acceleration Partners; Jon Ostler, UK CEO of; and Vicky Bruce, head of affiliate at The Telegraph.

The panel will be moderated by PerformanceIN’s own head of content, Mark Jones.

“Talking performance”

“Evermore UK-based agencies, networks, publishers and advertisers want to talk performance,” commented Josh Swerdlow, head of Europe & Australia at HasOffers by Tune, “Everyone wants to discuss what they are doing on mobile and they want to share and learn from each other.”

“We believe all advertising should be measured on performance, be transparent – especially with fraud in mind – be location-based, and people-centric. We’ve been helping our clients, worldwide adapt this approach for their local markets. I’m looking forward to talking further at our event!”

Following the discussion, which will include an opportunity for the audience to throw their questions to the stage, the floor will be opened up for a relaxed evening of drinks and conversation. Find out more and RSVP directly on the event website.