Watch: Greenlight on Connecting the Dots between SEO and UX

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Sponsored by Marin Software, PI LIVE’s Dome Stage was a buzzing hub for interactive content during the show’s two-day residency at the Old Billingsgate.

Mustafa Mirreh 16 Nov 2017

SEO

Paid Search

Programmatic Advertising

The second in our pick of six key sessions features digital marketing agency Greenlight presenting a talk on connecting the dots between SEO and User Experience (UX).

Presented by the company’s head of SEO, Bea Patman, the session covers the core values that engagement and audience-driven insights play in creating an effective SEO strategy which puts the user first.

Watch for:

Background into the relationship between SEO and UX
The “middle ground” when it comes to navigation and content online
Creating a clear and user-friendly website that’s SEO optimised
Proactive implementation of programmatic techniques for your site

Mustafa Mirreh

Mustafa is a senior journalist at PerformanceIN. Reporting on the latest day-to-day news and updates from the world of performance marketing, while also doing social media promotion, live reporting of events, article features and interviewing key industry players.