The second in our pick of six key sessions features digital marketing agency Greenlight presenting a talk on connecting the dots between SEO and User Experience (UX).
Presented by the company’s head of SEO, Bea Patman, the session covers the core values that engagement and audience-driven insights play in creating an effective SEO strategy which puts the user first.
- Background into the relationship between SEO and UX
- The “middle ground” when it comes to navigation and content online
- Creating a clear and user-friendly website that’s SEO optimised
- Proactive implementation of programmatic techniques for your site