PerformanceIN has launched the PerformanceIN 50 2017, a definitive list of the year’s most important and influential individuals in performance marketing, as voted for by the industry itself. 

Now open for nominations until midnight November 30, the list will identify those industry members considered to be making an invaluable contribution to the advancement of the industry, whether that’s through technical know-how, unmatched leadership, customer relationship prowess, their role as an industry ambassador, or otherwise. 

In terms of what factors constitute a PerformanceIN 50 marketer, we’ll be keeping an eye out for demonstrable performance marketing leadership and initiative within their business, and those that are vocal about the benefits of performance marketing within wider digital advertising. 

However, there are ultimately no strict parameters limiting who can be entered in the PerformanceIN 50, with all individual nominations considered by merit and a broad variety of experience, ages, nationalities and skillsets encouraged to enter. 

PerformanceIN will be releasing the PerformanceIN 50 list in early December this year, representing a list of the top industry leaders nominated who have outshined the competition and garnered the round support of their peers and partners. 


Speaking on the launch of the PerformanceIN 50, chair of the Internet Advertising Bureau’s Performance Marketing Council, Helen Southgate, spoke of the importance of recognising the industry’s most “apathy-averse” individuals. 

“It’s those people that continuously ask questions, expect more, and challenge each and every one of us to be better, that move businesses and industries forward. 

“These are the people that we should celebrate and encourage to continue their hard work,” she added. 

Successful candidates will be showcased on the PerformanceIN 50 list for 2017 to our audience of international performance marketers in early December. 

How to enter

To enter an individual for the PerformanceIN 50, please use the form below, where you’ll be asked to fill in you and your nominee’s contact details; please make sure you have the nominee’s consent to be contacted by PerformanceIN regarding the PerformanceIN 50 exclusively if they are selected. 

You’ll then be asked to provide a pitch for your chosen nominee. We’re expecting a high volume of entries, and will be reviewing each and every pitch, so please make sure your pitch is engaging, citing examples for your reasons for nomination, and that it makes good use of the 300 maximum word limit. 

All individuals will be considered regardless of how many times they are entered, however, multiple votes – particularly those from outside the nominee’s company – will be considered an indicator of industry influence.  To help build wider support for your nominations, voters and nominees are encouraged to share their entries using the hashtag #PerformanceIN50, and the PerformanceIN 50 logo overlay (for layering onto your own images) here or the general logo here.

Nominate your top performance marketer of 2017

Note: The PerformanceIN 50 is independent of the Performance Marketing Awards, notably the Rising Star category, which seeks to recognise new and developing talent rather than established leaders.