Leading performance marketing network Rakuten Marketing is set to host a PerformanceIN webinar, geared at getting brands to grips with display advertising in the age of programmatic.
The free-to-join webinar, entitled ‘How to Successfully Maximise Your New Display Investment’, will take place on Thursday, November 16 at 14:30 GMT, presented by the network’s strategic client services manager, Christina Tsiripidou.
The presentation, which will last around 30 minutes followed by a Q&A, aims to provide a starting point for brands looking to engage with programmatic. That will include an overview of pre-campaign launch considerations, the objectives display can help to achieve and which programmatic campaigns to use, and how to reach consumers throughout the purchasing funnel.
Tsiripidou will also arm brands with a look at innovative new tactics which can be trialled during the Q4 sales peaks.
“It might sound like ‘Display 101’, but you’d be surprised to learn how many of these simple tips are routinely disregarded by brands making investments in the programmatic landscape,” commented Rakhee Jogia, regional director, Rakuten Display Europe.
“Stick to the tried-and-tested methodology Christina will describe in this accessible webinar and you will begin to reap the rewards!”
According to Jogia, the audience will be in good hands, with Tsiripidou being “instrumental in delivering amazing results” with client Boxfresh, a men’s footwear brand whose success story with the network will underpin the subjects presented throughout.
At the close of the presentation, PerformanceIN will open up Tsiripidou’s expertise to the floor in a Q&A where brands will be able to query their own unique cases and find out more about the network's display offering.
Spaces are free but limited, and therefore, priority will be given to advertisers and agencies. Click here to register your place, and receive a reminder to join us ahead of the webinar.