Supported by leading performance marketing networks and Associate Sponsors Rakuten Marketing, TradeTracker.com and Webgains, the show takes residence in just four weeks at London’s Old Billingsgate event space from October 24-25. The event brings together thousands of international stakeholders to discuss, celebrate and shape the future of performance marketing across the globe, simply defined as all advertising with a measurable return.
Over the course of two days, digital leaders will tackle developments in measurable advertising on subjects including AI & Machine Learning, Affiliate Marketing, Programmatic, Social & Paid Media, Optimisation & Retention, Data-Driven Marketing and Influencer Marketing.
In addition, two inspiring keynote sessions will be presented by internationally-renowned speaker Jonathan MacDonald, the founder of Thought Expansion Network, and Fiji Rugby Sevens’ Coach – “one of the best of his generation” – Ben Ryan, headlining day one and two in the 600-capacity Keynote Theatre.
60 sessions will cater for each of its core attending demographics – Advertisers, Agencies, Tech Companies, Networks and Publishers – offering actionable insights and audience debate; the authenticity of AI in performance is set to feature rigorously alongside the fundamentals and future potential of smart data use, meanwhile, the co-located Influencer Marketing Show will orient itself around the channel’s progress towards standardisation and demonstrable ROI.
“The agenda has been built carefully around PI LIVE’s international delegation of performance marketers from account exec to c-level,” said PerformanceIN director, Matthew Wood, “That means every attendee is guaranteed to find sessions of value to their day-to-day role, while all attendees are likely to learn something from one another.”
Joined by Association Partners including trade bodies Internet Advertising Bureau (IAB), Content Marketing Association (CMA), Performance Marketing Association (PMA) and Collectif Performance & Acquisition (CPA), the PI LIVE agenda holds best practice, regulation and innovation at its core, with one of the show’s chief objectives being to aid the industry’s wider adoption in mainstream digital marketing for the benefit of all involved.
Away from the stage, the 1,000 square meter exhibition floor will be a hive of activity throughout the show, providing a hub for new business and partnerships, while adequate respite will be served in the form of the Webgains’ Beer Garden and Rakuten Marketing Prosecco Lounge, which will also play host to relaxed discussions throughout the day.
A dedicated Nook Zone caters for more formal meetings while those looking for something more adventurous can head to the Official Networking Party on day one, located just minutes from the venue.
For more insight into the breadth of sessions on offer, a number of PI LIVE speakers feature in the PerformanceIN series Speakers’ Corner, discussing the subjects of their session and what’s in store for attendees. Alternatively, you can view the agenda in full here.