ADYOULIKE has partnered up with ad tech company AppNexus to enable real-time sales and buying of native advertising.

The integration of ADYOULIKE’s native ad SSP (supply-side platform) and AppNexus’ programmatic capabilities will enable advertisers and agencies to deliver personalised native campaigns on the ad tech platform.

ADYOULIKE’s US general manager and chief revenue officer, Francis Turner, believes the collaboration is a “great demonstration” of the growing importance of native advertising and how advertisers, agencies and brand marketers can benefit from both using programmatic technology to create highly-targeted campaigns with that of in-feed native advertising to reach greater audiences and access more publishers worldwide.”

By collaborating with ADYOULIKE, AppNexus’ platform will benefit from a new network of publishers, providing advertisers with native reach across the network with personalised, high-targeted ads.

“With this partnership, we look forward to further scaling native into a major marketing channel,” Turner commented.

While both companies are headquartered in New York, each has offices in various countries and the partnership will aid to expand their global footprint and programmatic reach.