Ibotta, an affiliate partner of app-based affiliate network Button, is gearing up to drive a projected $500 million in mobile spend following the onboarding of a raft of new clients, making way for the launch of a new affiliate programme between the two.
Launched in 2012 and providing consumers cash rewards for anything bought via the e-commerce platform, Ibotta now ranks within the top ten shopping apps in the United States, and has just announced new partners including Booking.com, 1-800-Flowers.com, Atom Tickets, CheapOair.com and eBags among others joining its mobile marketplace.
Prior to the launch of the new affiliate programme today, Button’s involvement goes back to 2016 with the debut of Ibotta’s Mobile Marketplace, its platform allowing the e-commerce group’s retailers to build partnerships and mimic the success of the affiliate channel on desktop, which was so far “impossible” to replicate on mobile – especially within their apps.
A mobile solution
Speaking on the success of the partnership to date, Button CEO and co-founder, Michael Jaconi, said, “Retailers have been begging to replicate their affiliate channel in mobile, they’ve wanted to drive affiliate and partner traffic into their apps, and they want to tap into exclusive mobile only audiences.
“Button recognised that the performance marketing channel needed a mobile specific solution, and we’ve built what the most innovative retailers in the world have asked for.”
Ibotta now has more than 20 mobile brand partners, providing users with rewards on mobile purchases across a variety of shopping verticals, while solidating its app offering has helped the e-commerce site’s CEO, Bryan Leach, on his way to achieving the lofty goal of being the “single destination for shoppers everywhere”.
On the back of Ibotta’s new client sign-ons, the two companies are recruiting new partners to join the affiliate programme from today (July 20), with the “few select” retailers accepted onto the programme to be notified within 7-10 days time.
For more information on the programme, PerformanceIN joined Button’s Michael Jaconi to find out more.