Evidon might be a familiar name to some digital marketers. The company prides itself as a leading provider of “simple technical solutions to complex digital Governance, Risk & Compliance (GRC) problems”, and claims its consent and monitoring tech is already present on over 10,000 commercial sites globally.
With at least one in four marketers unprepared for the EU’s General Data Protection Regulation (GDPR) and evolving ePrivacy (ePr) or “Cookie Law” ruling, however, the company has seen the opportunity to roll out a new solution aimed at helping organisations achieve compliance before the May 25, 2018, deadline.
The Universal Consent Platform that Evidon calls a “first of its kind” will be available across desktop, mobile sites and in-app in an easy-to-integrate API, equipping organisations with the necessary protocols to make sure their user data is in check with the updated regulations.
This will all be presented within a “layered, user-centric experience” says Evidon, which will allow the user to choose between sharing “top-level and deep-dive” information on how their data will be collected and used.
“Right to Be Forgotten”
Consumers browsing sites with the platform integrated will have control over consent for website tracking. This will be automatically rendered via the company’s existing consent technology, while they’ll be able to access a simple interface for tweaking the level of data they’re giving up, including the “Right to Be Forgotten”.
Evidon’s CEO and co-founder Scott Meyer said it represented the first practical, commercial grade solution to the “daunting task” of cracking the transparency and consent requirements of the GDPR and ePr.
“Regardless of where they are based, on May 25, 2018, companies around the globe will suddenly be vulnerable to fines of the greater of €20 million or 4% of global turnover if they reach EU citizens,” said Meyer.
“We’re excited to offer companies not only a solution to a problem, but a way to turn compliance into a competitive advantage.” said Meyer.
The product launches officially on July 25, while Beta code will be available in the third quarter of 2017, and production code will be available in January 2018.