The Santa Barbara-based network will be in the spotlight at the international ceremony for results-based marketing, which will be held this year at London’s Hilton Bankside and is set to draw a crowd of up to 450 globally-based performance marketeers.
Performance marketing network CJ Affiliate by Conversant has been announced headline sponsor of the inaugural International Performance Marketing Awards, arriving this October.
“We’re incredibly proud to be the leading global affiliate network, so supporting an awards ceremony that rewards exceptional performance marketing right around the world makes absolute sense for CJ Affiliate,” commented Anne Delhon, regional vice president at CJ Affiliate.
“Performance marketing is not a ‘one-size-fits-all’ formula that can be replicated from one country or region to another – you need an absolute understanding of each and every market you operate in. These awards help to highlight that.”
This year’s IPMAs take place on October 23 and entries are still open for what’s expected to be a very special evening in the industry calendar. The ceremony also forms a key networking event on the eve of the brand new performance marketing show, PI LIVE.
Setting the standard
As awards sponsors go, CJ Affiliate is certainly one to set the standards, continually proving itself to be an industry leader in the fast-changing and highly-competitive affiliate and performance marketing space.
At the 11th annual Performance Marketing Awards in April this year, the network itself claimed the highly sought-after Best Managed Affiliate Programme category, owed to their “astounding” work with online travel group TUI which integrated a new to approach to fractional CPA measurement.
Since then, the network has made relentless headway into handling and tapping into the full potential of its advertiser and publisher data, as well as the 160 million unique user profiles held by parent company Conversant.
This has seen the group roll out products such as dynamic destination URLs – enabling the network to identify users “pre-click” and land them on the right advertiser product pages instantly – and make further updates to its leading cross-device tracking solution and flagship Affiliate Customer Insights product.
At current, the company’s crosshairs are aimed on developing personalisation, which it adds is already beginning to manifest itself within its offering.
A more than worthy member of the industry to fly the flag at the IPMAs, CJ Affiliate’s long-held residence and commitment to developing the performance marketing as a global industry speaks to the award show’s categories.
With a regional focus, awards for Best Performance Marketing Campaign / Strategy and Best Managed Affiliate Programme will be presented, alongside campaign-based awards for Best Use of Data, Most Effective Use of Programmatic and a further batch of elements encompassing the full breadth of performance.
Plenty of opportunities await to join CJ Affiliate by Conversant in celebrating a year of industry excellence, with the designated IPMA website detailing overviews of each category, how you can enter, sponsor the event, and book your places for the night.