INside Performance Marketing
How Much is Consumer Data Worth on the Dark Web?

How Much is Consumer Data Worth on the Dark Web?

A new infographic by Keeper Security reveals the black market price list of hacked consumer data.

All marketers understand the value of consumer data; a simple email address provides a gulf of opportunity to track behaviour, build consumer profiles and target promotions. On mobile, it could even be enough to track a user’s location.

Over on the dark web, however, the “value” of consumer data has a slightly different meaning. An infographic by Keeper Security reveals the price that illegally hacked customer information can be traded for, whether that's Spotify account details at £2.20 or a complete medical record which could be flogged for up to £800.

With the full infographic available to view below, for marketers and retailers it’s a stark reminder of the importance and duty to protect your consumer data and the lengths some are willing to go to compromise it...

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Mark  Jones

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

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