How Much is Consumer Data Worth on the Dark Web?

PerformanceIN https://performancein.com

A new infographic by Keeper Security reveals the black market price list of hacked consumer data.

Mark Jones 23 Jun 2017

All marketers understand the value of consumer data; a simple email address provides a gulf of opportunity to track behaviour, build consumer profiles and target promotions. On mobile, it could even be enough to track a user’s location.

Over on the dark web, however, the “value” of consumer data has a slightly different meaning. An infographic by Keeper Security reveals the price that illegally hacked customer information can be traded for, whether that’s Spotify account details at £2.20 or a complete medical record which could be flogged for up to £800.

With the full infographic available to view below, for marketers and retailers it’s a stark reminder of the importance and duty to protect your consumer data and the lengths some are willing to go to compromise it…

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions. Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result. Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.