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Glispa Steps Up its Targeting Game with New Acquisition
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Glispa Steps Up its Targeting Game with New Acquisition

Mobile ad tech group Glispa has bought RelevanTech in a bid to strengthen its position in the industry.

Mobile ad tech company Glispa has acquired a Tel-Aviv-based carrier distribution company RelevanTech as part of its strategy aiming to turn into a full-service platform.

Preloading its app discovery tool on smartphones, RelevanTech partners with mobile carriers globally offering native user experience with a focus on one-click installs. It will support Glispa’s audience platform (GAP) with user-level data at a global scale, aiding the ad tech firm take a more sophisticated approach to segmentation and behavioural and demographic targeting.

RelevanTech’s solutions are expected to “perfectly complement” Glispa’s ad tech suite and the company’s chief revenue officer, Itamar Benedy, believes the partnership will help it maximise potential and reach new audiences as the buyout will offer new distribution channel to its customers.    

“With consolidation happening all over the ad tech industry, we continue to pursue acquisitions that accelerate our growth and solidly position Glispa as a full-service mobile marketing platform,” he commented.

RelevanTech’s team is also ambitious about the collaboration. Following the firm’s mission for its tool to be on “every device worldwide”, its co-founder sees it as an opportunity to grow.

“With Glispa being so excellently placed in the ad tech space, due to their extensive technological and business expertise, we’re looking forward to achieving this vision together,” he explained.

The fourth high-profile acquisition in the last 12 months, the buyout is part of the Berlin-based group’s strategy to position itself as a major tech player and follows the purchase of mobile ad mediation platform MoneyTap, Brazilian-based Mobils and programmatic native ad exchange Avocarrot.

The valuation of the acquisition has not been disclosed.

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Monika Komar

Monika Komar

A News and Features Reporter at PerformanceIN, Monika covers stories and developments in the fast-evolving world of performance marketing.

Monika studied Modern Languages at the University of Southampton and worked in marketing and communications before making her way over to PerformanceIN.   

Read more from Monika

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