Awin has announced a strategic partnership with Sydney-based affiliate network Commission Factory, as part of efforts to expand its reach within the APAC region.
According to the announcement, the partnership will offer both sides “strategic value”; the networks will provide an “aligned service” for Awin clients looking to explore the market, while Commission Factory will tap into its partner’s foothold in Europe and growing presence in the US following its acquisition of ShareASale.
Regarded as Australia’s leading affiliate network, Commission Factory is partnered with over 400 brands, including Virgin Australia, Debenhams, Etihad and Vinomofo, and claims to serve “half” of local retailers using the channel in the region.
“This partnership is a natural step for Awin and our growing global client base,” said Awin CEO, Mark Walters, speaking candidly on motivations for the partnership.
“Like any new territory, there are subtle aspects that can mean the difference between good and great. Ensuring this knowledge through Commission Factory whilst applying our proven service and compliance methodology provides the best foundation for success in this region.”
The two networks will now be able to trade client benefits within their respective regions, such as Awin’s pioneering cross-device tracking technology and influencer payments for publishers, and Commission Factory’s weekly payments on approved transactions, real-time tracking and reporting, as well as a mobile app for both advertisers and publishers.
Commission Factory CEO, Zane McIntyre – who founded the network in 2011 alongside directors Mario Johnston and David Hayman – said that the partnership would allow the two to “accelerate the growth of homegrown retailers” in the maturing APAC market while providing new reach to clients.
“We’re extremely excited to be partnering with a network like Awin. We’ve watched their innovation for years from across the pond and their values, growth and desire to provide a great experience and service for their clients aligns with our own,” said McIntyre.