The Instagram-focused micro-influencer platform Takumi has received a cash boost of £3.2 million in series A funding.
Headquartered in London, the company - which connects brands to niche influencers with a smaller, targeted following - will use the investment to support its global expansion, following its recent launch in the US, Ireland and Germany, and to further develop its product.
Investors include family offices and UK and US high net worth angel investors. This is a second round of financing for the company, which previously raised £2.5 million in seed investment, bringing Takumi’s total funding to date to £5.7 million.
The company’s co-founder and CFO, Gummi Eggertsson, commented: “With the new funding in place, we can now execute on our growth strategy and enable a much wider community of influencers and clients to benefit from having access to our platform.”
Unique business model
Basing its business model on original research, Takumi focuses on ‘micro-influencers,’ those who have between 1,000 to 200,000 followers, who - as revealed by the study - generate a higher engagement level since the audiences of this type of influencers tend to be more active and engaged.
This specialism enabled the company to scale quickly, and it now works with over 300 brands and agencies across Europe and the US, including Domino’s, Hilton and Sony Music.
The company’s co-founder and head of product, Solberg Audunsson, believes the funding will help Takumi expand its offering and provide more in-depth campaign reporting, resulting in allowing brands to better understand and capitalise on the potential of influential social media users.
“In-depth campaign reporting and thorough campaign metrics are crucial not only for brands, but also for influencers and we will seek to exceed industry standards in terms of measuring the performance of these campaigns,” he explained.