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Watch: Using Micro-Influencers to Supercharge Your Business

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It's Influencer Marketing Show Takeover Week on PerformanceIN; we're showcasing a whole host of viewpoints zeroed in on the channel as we celebrate its rapid growth and the launch of a brand new show...

Influencer marketing isn’t just about shelling out thousands on the likes of Zoella, there’s real value in identifying those with a niche audience that matches up to yours.

Tackling this very subject, co-founder of the UK’s largest video influencer network Fanbytes, Ambrose Cooke dives into the benefits of using long-tail micro influencers, and how they lend themselves to performance-driven and ROI-focused marketing.

In this 20-minute presentation, learn how choose and price influencers, create and distribute content and analyse and scale your campaigns. 

Watch for: 

  • Finding the right influencers
  • Creating the right content
  • Benchmarking influencer ROI
  • Maximising results 

Don't just read about it, join the experts on stage at the brand new Influencer Marketing Show arriving this October alongside PI Live - register to attend today.  

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Mark  Jones

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

Read more from Mark

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