Watch: Using Micro-Influencers to Supercharge Your Business

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It's Influencer Marketing Show Takeover Week on PerformanceIN; we're showcasing a whole host of viewpoints zeroed in on the channel as we celebrate its rapid growth and the launch of a brand new show...

Mark Jones 08 May 2017

Influencer Marketing

Publisher News and Strategies

Video Advertising

Influencer marketing isn’t just about shelling out thousands on the likes of Zoella, there’s real value in identifying those with a niche audience that matches up to yours.

Tackling this very subject, co-founder of the UK’s largest video influencer network Fanbytes, Ambrose Cooke dives into the benefits of using long-tail micro influencers, and how they lend themselves to performance-driven and ROI-focused marketing.

In this 20-minute presentation, learn how choose and price influencers, create and distribute content and analyse and scale your campaigns.

Watch for:

Finding the right influencers
Creating the right content
Benchmarking influencer ROI
Maximising results

Don’t just read about it, join the experts on stage at the brand new Influencer Marketing Show arriving this October alongside PI Live – register to attend today.

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions. Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result. Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.