In October this year alongside PerformanceIN Live, we’ll be launching the Influencer Marketing Show, addressing the burgeoning channel with a characteristically sharp eye on measurement and ROI.
Amid its fair share of controversy (PewDiePie or #FyreFest, anyone?), influencer marketing has rapidly become a mature and increasingly standardised industry and one that our own research has found that 91% of advertisers plan to shell out more on this year.
In anticipation of the debut event and to celebrate influencer marketing’s growth, next week PerformanceIN will angle its beams on the channel in the Influencer Marketing Show Takeover Week.
With heaps of content penned into just five days; we’ll be tracing the channel’s evolution from “bedroom bloggers” to designated networks, how to measure its success and benchmark ROI, whether bringing programmatic into the mix is the right move, and how to find the right mouthpiece for your brand.
All of this, and much more, will be available across our social channels, with the hashtag #IMSTakeover. Meanwhile, there’s still time to register for a free ticket to the event itself; for more information visit the Influencer Marketing Show homepage.