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Yieldify Secures $6 Million Funding from Conversant CEO & New Look Founder

Yieldify Secures $6 Million Funding from Conversant CEO & New Look Founder

Conversion assist specialist Yieldify reaps another round of funding from high-profile investors.

London-based e-commerce conversion group Yieldify has just raised $6 million in new funding.

The investment, contributed to by the CEO of Conversant, John Giuliani, who joins as chairman - as well as New Look founder Tom Singh - will be channeled into building the company’s scale in the e-commerce market, where it currently serves brands including Marks and Spencer, Domino’s Pizza, Omni Hotels and Anthropologie.

In July 2015, the company secured an $11.5 million windfall backed by GV (formerly Google Ventures) among a number of others, which later saw it add an office in the Portuguese “tech hub” Porto, as well as launching its self-service Conversion Platform early this year - a product which it claims to have already delivered 4.5 billion interactions for users.

Not without its ups and downs, however, the time between funding rounds has also seen Yieldify finally put to rest a long-fought ownership dispute with US competitor Bounce Exchange, agreeing on an undisclosed settlement.

“Breaking new ground”

Speaking on the investment and the future of Yieldify, CEO Jay Radia - who co-founded the business alongside his brother Meelan Radia (both pictured above) - called the new investment a “fantastic endorsement” of the company’s vision in the wake of its product launch.

“Yieldify is on a mission to define the future of marketing and this funding will secure our ability to execute on that at speed and at scale,” Radia told PerformanceIN.

He added that the company is “excited” to see what can be achieved under the guidance of Giuliani, who has over 30 years’ experience in building and selling successful businesses, including the sale of Conversant to Alliance Data in 2014 for $2.4 billion.

Speaking on his appointment, Giuliani said that Yieldify is “breaking new ground” in the marketing tech space; “This is shaping up to be an exciting journey that I’m looking forward to being a part of,” he said. 

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Mark  Jones

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

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