Price comparison site MoneySuperMarket has reappointed Marin Software to support and expand its digital marketing efforts.

A specialist in search, Marin will aid MSM with securing an online acquisition strategy and making its cross-channel data more effective so MSM can better manage millions of keyword bids placed on the site every day.

The company’s marketing director, Darren Bentley, believes digital marketing is “critical” to its success and the new partnership will help MSM deliver the right messages to the right audiences.

“Marin offers the scale we need to manage a vast number of campaigns at the same time and, because its technology is open stack, we can inform the optimisation of those campaigns with increasingly complex data sources,” he explained.

This will be achieved by Marin’s integrated paid search and social advertising platform’s ability to combine its own data with user and lifetime value information.

Marin’s customer success director, Maarten ter Bruggen, explained the company’s key goal is to evolve its offering and partnering with an established innovator in the field is a welcome move.

“MoneySuperMarket is widely acknowledged as a trailblazer for its digital marketing strategy and we’re delighted to have been chosen to continue our support of its endeavours as a trusted digital marketing partner,” he commented.