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PI Update: How to Keep Up with the #PMA17 Action Next Week

PI Update: How to Keep Up with the #PMA17 Action Next Week


Your guide to keeping up with the action as the Performance Marketing Awards roll into London on Tuesday, April 25.

The Performance Marketing Awards 2017 land in just five days, and whether you’ll be in the audience, on stage, or aren't tempted to snap up one of the last remaining seats, we’ve plenty of ways for you to keep up with the action.

This year’s Awards looks back on successes from 2016 in which UK performance marketing generated close to £20 billion in sales. As such, it promises to be a big one, so we’re upping our range of coverage to keep you up to speed, whether you’ll be there at the majestic Grosvenor or not.

Facebook Live

For fans of live action - and tuxedos - we’ll be bringing Facebook Live to the PMAs for the first time.

This will include the arrival of guests on the red carpet, a walk round of the venue, and the award-giving itself, direct from our PerformanceIN Facebook Page. If you haven’t liked the page yet, you can do it now and receive a notification when we’re going live.

For anyone at the PMAs, and especially for the lucky winners, the video will be available on our page to view after.

Disclaimer: Given the live aspect, please bear with us in the case of technical difficulties...

Twitter & Instagram

As is tradition, we’ll be revealing the winners live from the Performance Marketing Awards’ Twitter account, which you can follow here, while we'll be posting snapshots of the night from our Instagram account - performancemarketingawards

We’ll make sure to mention all companies that grace the stage, so if your team’s in the running, keep an eye on your Twitter and make sure to spread the word if you’re victorious.

We’ll also be keeping an eye out for your tweets and Instagram posts from the event with the #PMA17 hashtag. For those attending, the PMA twitter account is also the best spot for live event updates and queries.

Winners’ highlights

Once the curtain drops, our editorial team has the task of capturing the night’s highlights and a selection of photos for the PMA winners reveal, posted on PerformanceIN the following morning.

Only a select few victors will get a mention, but the post will provide a snapshot of the performance marketing prowess on show throughout the ceremony.

Photos of the night

A firm favourite of attendees, we’ll be posting photos of the PMAs on the PerformanceIN Facebook page and on the PMA Flickr page.

This won’t be available directly after the event, but all attendees will receive an email once their out there. That’s your signal to get tagging and sharing. You didn’t suit up for nothing, right?

Learning from the PMAs

In the weeks following the event, we’ll be inviting all winners to take part in an interview with PerformanceIN in a bid to make the Awards more than just a one-off celebration.

Speaking to those directly involved with winning campaigns is a chance for the entire industry to benefit by learning more about the workings and background of 2016’s top-flight campaigns.

Don’t expect a promotion piece; we’ll be exploring the technology, thinking and execution that landed companies a triumph on April 25, and of course, will welcome your questions in the comments section.

Continue the conversation

Have something to say about this article? Comment above, share it with the author @markjpi or directly on Facebook, Twitter or our LinkedIn Group.

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Mark  Jones

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

Read more from Mark

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