The International Performance Marketing Awards has today been unveiled (April 4), answering calls for a ceremony that pays worthy tribute to the global enterprise of performance marketing.

Marking the first official networking event of the two-day PerformanceIN Live show from October 24-25, the new ceremony arrives at London’s Hilton Bankside on October 23 and follows the triumph of last year’s European Performance Marketing Awards within Amsterdam’s exquisite Hotel Krasnapolsky.

For the first time, performance marketers from every country qualify to enter the Performance Marketing Awards under a newly-created set of global and regional categories designed to recognise achievements across USA & Canada, MENA, APAC, LATAM, Western and Eastern Europe.

As such, the Awards will highlight the richness and diversity of performance marketing, with established members of mature digital economies entering the same playing field as emerging-market pioneers sparked by a recent e-commerce boom and the proliferation of mobile-first consumers.

New leaders

Worldwide e-commerce sales are on the path to top $27 trillion by 2020, lead by the powerful combination of Asia Pacific and North America. As online retail brands expand into new markets, they are bringing their performance activity with them, while an increasingly smartphone-first global population invites the emergence of a new tide of innovators.

Matthew Wood, the PMAs founder, said that it was “no longer possible” to pass up the industry’s achievements and scale outside of the UK and Europe, adding that the ongoing expansion of companies overseas and growth of performance marketing within new markets has spurred ample demand for a ceremony of “global stature”.

“The International Performance Marketing Awards will cast a spotlight on a new set of leaders facing completely different consumers trends and challenges, while opening up a never before seen level of cross-border competition, with a set of global categories open for entries from multiple global regions,” said Wood.

Global recognition

Remaining both loyal to the PMA’s affiliate heritage, while at the same time open to the many facets and developments of results-driven advertising, the Regional categories will be split between two key awards: Best Managed Affiliate Programme and Best Performance Marketing Campaign or Strategy, with each accolade awarded to just one leader within each of the allotted regions.

Meanwhile, the International Campaign-Based Awards are reserved for multi-market campaigns across a range of specialist performance marketing areas, and defined by activity run in “two or more countries differentiated by language, culture or consumer behaviour”.

The International Performance Marketing Awards seeks also to recognise the “Best International” companies across more refined demographics while the PMA’s peer-voted Industry Choice category returns once again for agencies, networks and tech companies.

Entries for these awards are now open until July 4, while nominations for the Industry Choice categories are now open until June 2. To download the entry pack and find out more about the International Performance Marketing Awards including sponsorship and attendance, visit the IPMA website.

Attendance at the ceremony will be limited to 450; entrants are encouraged to book their table early to avoid disappointment.