INside Performance Marketing
JOIN THE PERFORMANCEIN Top 50 Industry Players from 2017
Content packages include articles, roundtables, product discounts, and more…
Infographic: Facebook Advertising Benchmarks for 18 Industries in the US
USA & Canada

Infographic: Facebook Advertising Benchmarks for 18 Industries in the US


The verticals scoring the most clicks on Facebook's ad network in the States, in one handy infographic.

The average click-through rate (CTR) of a Facebook ad across all industries in the US is 0.9%, according to an infographic released by PPC specialist Wordstream.

Available in full below, the findings come from 256 of the company’s North American clients, with data collected from November 2016 to January this year spanning 18 industries, including apparel, auto, B2B and beauty, among others.

Interestingly, legal advertisers claim the highest CTR on Facebook’s display network, scoring 1.61%, while at just 0.47%, employment/job training advertisers claim the lowest. Meanwhile, the average cost per click (CPC) across all industries is $1.72, while for cost per action, that figure sits at $18.68.

For the full breakdown, including those sectors with the highest conversion rates, get stuck into Wordstream’s infographic below.

Continue the conversation

Got a question or comment – tweet Mark @markjpi or comment on Twitter, Facebook or LinkedIN.

You may be interested in…

Attend the Year's Biggest Performance Marketing Event

Attend the Year's Biggest Performance Marketing Event

Old Billingsgate, London 24–25 Oct 2017 #PILive

PerformanceIN Live is a two-day event packing in 2,500+ attendees for an international celebration of all forms of measurable marketing. Over 1,000 meters of exhibition floor serve as a shop floor for the latest in performance tech ... Read more

Mark  Jones

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

Read more from Mark

You may also like…