The IAB UK is making changes to its executive board with a newly-created chief marketing officer role as it looks to boost relationships with brands and agencies and take a “more assertive” stance within digital marketing.

Starting later this month, formerly working on brand partnerships at Snap Inc, James Chandler will lead the charge in line with the restructure which forms part of a strategy initiated by the IAB’s new CEO, Jon Mew, to invoke positivity in the space and build stronger relationships between the organisation, and advertisers and agencies.

“We are at a point in digital’s growth where inspiring and engaging brands is just as important as addressing industry issues,” Mew stated.

C-suite shake-up

Chandler’s appointment comes on the heel of the group’s former chief strategy officer, Tim Elkington, transitioning to the role of chief digital officer to focus on industry issues from a regulatory perspective.

Meanwhile, Alex Kozloff – former director of marketing and industry engagement – took over as chief operating officer with tasked with prioritising the trade body’s output across events, research and the new industry initiatives team.

Commenting on the appointment of the IAB’s new chief marketing officer, Mew called Chandler’s industry experience a “perfect compliment” to the organisation, adding Chandler’s key asset is his expertise in prioritising the views of his clients.

An active IAB member himself, Chandler commented he was “sold” on Mew’s vision from the start; “The IAB has always played such an important role in my career and I’ve been able to see first-hand the positive impact it has had on brands, agencies and media partners.”