INside Performance Marketing

Gartner Names CAKE 'Vendor to Watch' for Third Consecutive Year

Accelerize’s digital marketing software division CAKE has been named a Vendor to Watch by Gartner in “Magic Quadrant for Digital Marketing Hubs*” report for the third consecutive year in a row.

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CAKE, a division of Accelerize Inc., brings clarity to digital marketing campaigns, which in turn empowers networks, publishers, advertisers and agencies worldwide. CAKE provides the insight to make intelligent marketing decisions by showing results and impacts of various marketing efforts in real-time.

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Published on February 14, 2017, the report evaluates technologies that provide marketers with access to audience data, content, workflow triggers and operational analytics to automate the execution and optimisation of multichannel campaigns and other related activities.  

CAKE’s SaaS platform helps advertisers, agencies and networks track and better understand the performance of their multichannel campaigns and partners in real-time. The company works with clients worldwide to provide the insights they need to make data-driven campaign decisions and optimise their marketing spend.

“Because of the unique nature of the performance market, an ability to track and measure performance in real-time is critical,” said Santi Pierini, president of CAKE and chief operating officer of Accelerize.

“CAKE’s technology was specifically designed to deliver accurate, granular insights about marketing performance and we see more and more of our clients recognising the value of advanced tracking not just for the affiliate channel, but also for other digital channels including Google AdWords and Facebook. We are pleased that Gartner has yet again recognised CAKE as a Vendor to Watch as the market continues to evolve,” he added.

*Gartner “Magic Quadrant for Digital Marketing Hubs” by Andrew Frank, Christi Eubanks, Lizzy Foo Kune, Martin Kihn, Jake Sorofman. February 14, 2017

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