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Watch: How Paid Social Has Empowered Startups to Take on Titans


One of the crucial stages of running any marketing campaign is identifying and targeting relevant audiences, and given the advanced targeting capabilities of social networks today, paid social has turned into one of the most versatile solutions available.

In the video above, founder of paid social agency Rekrmend, Richard Buckton, attacks the subject head on, explaining how start-ups have used the tactical advantage of paid social to compete against huge corporations, how to run campaigns with limited wastage, getting started with attribution and more.

Fielding questions from the audience, Buckton hands out advice on segmenting audiences, how to pick the right channels for your target groups and the best techniques for desktop and mobile.

Watch for:

  • Tapping the full potential of paid social
  • How to build audience segments
  • Using the channel to test new content

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Monika Komar

Monika Komar

    A News and Features Reporter at PerformanceIN, Monika covers stories and developments in the fast-evolving world of performance marketing.

    Monika studied Modern Languages at the University of Southampton and worked in marketing and communications before making her way over to PerformanceIN.   

    Read more from Monika

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