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Watch: How to Nail Your Landing Pages with Cohort Global

“If you can convert 10% better than your competitor, then you’re off to a flying start,” says Jon Ostler, managing director of lead generation specialist Cohort Global.

That statement formed part of a presentation at PMI last year, which saw Ostler reel through the finer detail of creating the optimum landing page in order to push the maximum number of valid leads for your business.

Watch the full session above as Ostler reveals Cohort’s secrets for success, including design elements proven to win, how to create demand with incentives, the importance of continual optimisation, and more.

Watch for:

  • The landing page checklist
  • Adapting to mobile’s growth
  • Importance of trust & transparency

Extra: PerformanceIN & Cohort Global released a handy guide to Lead Generation - download it here

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Got a question or comment – tweet Mark @markjonesltd or comment on Twitter, Facebook or LinkedIN.

Mark  Jones

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

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