“If you can convert 10% better than your competitor, then you’re off to a flying start,” says Jon Ostler, managing director of lead generation specialist Cohort Global.

That statement formed part of a presentation at PMI last year, which saw Ostler reel through the finer detail of creating the optimum landing page in order to push the maximum number of valid leads for your business.

Watch the full session above as Ostler reveals Cohort’s secrets for success, including design elements proven to win, how to create demand with incentives, the importance of continual optimisation, and more.

Watch for:

  • The landing page checklist
  • Adapting to mobile’s growth
  • Importance of trust & transparency

Extra: PerformanceIN & Cohort Global released a handy guide to Lead Generation – download it here