Watch: How to Nail Your Landing Pages with Cohort Global

PerformanceIN https://performancein.com

“If you can convert 10% better than your competitor, then you’re off to a flying start,” says Jon Ostler, managing director of lead generation specialist Cohort Global. That statement formed part of a presentation at PMI last year, which ...

Mark Jones 16 Feb 2017

Lead Generation

Lead-Building Tips

“If you can convert 10% better than your competitor, then you’re off to a flying start,” says Jon Ostler, managing director of lead generation specialist Cohort Global.

That statement formed part of a presentation at PMI last year, which saw Ostler reel through the finer detail of creating the optimum landing page in order to push the maximum number of valid leads for your business.

Watch the full session above as Ostler reveals Cohort’s secrets for success, including design elements proven to win, how to create demand with incentives, the importance of continual optimisation, and more.

Watch for:

The landing page checklist
Adapting to mobile’s growth
Importance of trust & transparency

Extra: PerformanceIN & Cohort Global released a handy guide to Lead Generation – download it here.

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions. Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result. Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.