With Brexit landing a blow of economic uncertainty, the impending GDPR and disclosure of commercial relationships in question, the next few years could be game-changing for the affiliate space.
Finding opportunities during the potentially difficult times for the industry - as well as understanding and preparing for the changes looming on the horizon - will be key if those working within the channel wish to stay on top.
Claiming to have worked in the affiliate space for “pretty much forever,” affilinet’s MD, Helen Southgate, took to the stage at PMI to share her views on how changes might impact the industry, and crucially offered advice on what action both advertisers and publishers can take.
The impact of Brexit on affiliate marketing
How consumer power is changing the landscape
An update on the effects of ad blocking