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Infographic: 11 Advertising Insights for Valentine’s Day 2017


Love it or hate it, Valentine’s Day has earned itself a key spot on the retail marketer’s annual calendar, and this year is no different.

Still, on the most romantic day of the year, some sectors see more success than others, so with the date just four days away, retargeting specialist AdRoll has put together an infographic shedding a pink-hued light on which retailers are most likely to come up roses next week.

With the full visual available below, AdRoll predicts a 40% uplift in general e-commerce spend next week when compared to the four weeks prior, while “speciality” retailers could enjoy a four-fold spike in business.

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Mark  Jones

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

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