Love it or hate it, Valentine’s Day has earned itself a key spot on the retail marketer’s annual calendar, and this year is no different.

Still, on the most romantic day of the year, some sectors see more success than others, so with the date just four days away, retargeting specialist AdRoll has put together an infographic shedding a pink-hued light on which retailers are most likely to come up roses next week.

With the full visual available below, AdRoll predicts a 40% uplift in general e-commerce spend next week when compared to the four weeks prior, while “speciality” retailers could enjoy a four-fold spike in business.