Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy

Affiliate Partnerships Performance Marketing

Five Smart Ways to Use AI in Affiliate Programme Management

AllSaints, Hubspot, and Republic of Cats weighed in on how they are using AI on a daily basis to improve their affiliate programme management.

Affiliate Partnerships Newsdesk

Incubeta Partners with TopCashback to Strengthen Paid Search

Representatives express excitement towards the new “sustainable” approach.

Influencer Marketing Creator Economy

Huge Crackdown on Financial Influencer Marketing in South Africa

The Financial Sector Conduct Authority is set to crack down on financial influencer marketing, which sees influencers giving financial advice or promoting financial products.

Affiliate Partnerships Newsdesk

“We Need Better Standards” APMA Announces Audit of Attribution Rules in Affiliate Marketing

Kevin Edwards declares a new initiative to better measure and implement standards for attribution practices in affiliate marketing.

Affiliate Partnerships Performance Marketing Newsdesk

Lloyds Revamps Cashback Programme with Cardlytics to Boost Customer Rewards

The initiative cements CLO as a significant affiliate strategy this year.

Influencer Marketing Creator Economy

Creators Guild of America Launches ‘Industry Standard’ CGA Rider to Protect Creators

The Creators Guild of America has launched CGA Rider, a legally binding document designed to protect the rights of content creators.

Creator Economy Influencer Marketing

The Impact of Trump’s Tariffs on Influencer Marketing and How to Mitigate the Effects

With tariffs now frozen for 75 countries and an uncertain future, here's how to mitigate the effects on influencer marketing.

Creator Compass: Finland

Speaking with Daria Belova, the influencer marketing landscape in Finland is taking its own unique shape.

Creator Economy Influencer Marketing Newsdesk

News UK Sells Influencer Agency The Fifth to Brave Bison in Strategic £7.6M Deal

News UK has announced the sale of its influencer marketing agency, The Fifth Group, to digital media and technology company Brave Bison.

Affiliate Partnerships Performance Marketing Newsdesk

The PMAs 2025 Shortlist Has Landed

With new categories and one important award requiring your vote!

Creator Economy Influencer Marketing

CreatorFest Is Back for 2025 as Europe’s Ultimate Creator Economy Event

After a successful launch in 2024, we’re delighted to announce that CreatorFest Europe is returning for its second year on the 23rd October, 2025.

Creator Economy Influencer Marketing

Vimeo Launches Streaming Service for Creators to Run Their Own Subscription Sites

Vimeo is launching Vimeo Streaming, a brand-new service that allows content creators to have their own subscription service without needing to code a single line.