Sponsored by Affiliate Future, the Performance Marketing Awards’ Industry Rising Star category shines the spotlight on the next generation of marketers entering the industry of results-driven advertising.
Recognising a mixture of natural talent, working ethic, enthusiasm, and the early showings of a prosperous career, it’s a highly sought-after category, so with nominations open until April 7, PerformanceIN’s Rising Star Series is a chance to meet the candidates in more detail.
Today, we’re speaking to Pepper key account Manager, Georgina Samson.
What excites you most about the performance marketing industry?
Georgina Samson: 2017 will be an exciting year for affiliates. I am excited to see publishers and brands become partners rather than publishers. Rewarding affiliates based on customer journey attribution will be key. Customer transparency between brands and publishers is what excites me the most. It is key that the brand and the affiliate partner understand their position in the customer journey and the value of the customer to the brand.
Within your performance marketing career to date, what do you count as your biggest achievement, and why?
GS: I joined the ebay Partner Network program as an Account Executive with very limited knowledge of performance marketing. I managed to show my passion and determination to learn to the team and work outside of my job role very quickly. My biggest achievement is that within six months I was independently managing and establishing strong relationships with some of the highest revenue drivers for the program.
What would winning Industry Rising Star mean to you?
GS: It would be amazing to win the Industry Rising Star awards. It is great feeling to be nominated and voted for by the companies that I have worked alongside. It is a real confidence boost that my partners enjoy working together and have seen some great results.
To see the shortlist and cast your vote please view here.