The organiser behind industry-leading performance marketing events, PerformanceIN has launched its largest show to date, due to set down in London from October 24-25 this year.
Tipped to attract over 2,500 attendees to The Old Billingsgate, PerformanceIN Live will be the year’s biggest performance marketing-exclusive event. The landmark show claims backing from top-tier sponsors Rakuten Marketing and Webgains, as well as partnerships with the UK’s Internet Advertising Bureau (IAB) and Content Marketing Association (CMA).
Built as a hub for exchange around latest technologies and trends while serving as a base for new business, performance marketing’s explosive growth has fueled demand for a show that can accommodate an international audience, with the practice now spanning the activity of hundreds of companies worldwide.
According to Rakuten Marketing’s European VP of global development, Mark Haviland, the opportunity now for cross-border, cross-discipline collaboration is “huge”; “PI Live is the perfect place for marketers to learn how they can apply these new tactics and set themselves up for the future.”
Webgains’ CEO, Richard Dennys, added that there is ample demand for an event that puts the exclusive focus on the industry at a global level, calling the announcement “testament” to how far performance models have developed from a relatively recent inception.
Ahead of the official release of the agenda, PerformanceIN can reveal that the concept of performance marketing will be divided into six principles, forming the foundations of a two-day schedule including takes on affiliate marketing, programmatic, Facebook advertising, and more.
Throughout the course of the event, ticket-holders will watch these components brought to life across multiple stages, led by digital leaders through an actionable agenda set to vary around solo sessions, crowdsourced discussion, stimulating panel debates, head-to-heads, and heavyweight keynotes.
These presentations and the event as a whole – as demonstrated through partnerships with advertising standards authorities, the IAB and CMA – will circulate around the core belief that the industry’s future development and ongoing adoption is reliant on a commitment to transparent and sustainable performance models.
Away from the stage, over 1000 square meters of exhibition floor space will be transformed into a bustling marketplace for new business. Event-goers can drop into to an on-site Beer Garden and Prosecco Lounge hosted by Webgains and Rakuten Marketing respectively, while a number of Street Food vendors will maintain a ‘global village’ feel throughout.
Meanwhile, delegates desiring structured networking will have the opportunity to join a number of targeted events to be announced to facilitate the right conversations, while innovative meeting pods will be available for private one-to-one meetings.
A new era
Reflecting on the launch of the new show, PerformanceIN founder and director, Matthew Wood, said that a pedigree of conferences based in London, New York, Barcelona, Amsterdam and Berlin, had paved the way for a truly international event as performance marketing continues to take flight in new global territories.
“PI Live launches today with a key mission of bringing together international stakeholders to discuss, debate and shape the future of the performance industry around the globe,” he commented.
A limited amount of complimentary passes offered on a first-come-first-serve basis is geared to ensuring commercial demand between media owners and publishers, global advertisers and brands. Networks and tech providers will be required to pay a nominal entry fee.
You can find out whether you qualify for a free pass here, and save your place for the biggest celebration of performance marketing this year.