Santa Barbara-based affiliate solutions company Impact Radius has launched a "first-of-its-kind" tool for identifying new media partners, following its acquisition of publisher discovery platform 5IQ last year.
Media Partner Discovery lets affiliate marketers and agencies uncover strategic publisher partnerships from a database of 800,000 affiliate websites, over half of which are outside of its home US market.
According to Impact Radius, this will diminish the “arduous and time-consuming” process of manually tracking down targeting partners as the classes of defining them become increasingly fragmented - over 200 different publisher categories exist on Media Partner Discovery’s database.
Using the technology, clients will be able to reach affiliates beyond coupon, deal, loyalty and reward sites, instead tapping into emerging business development partnerships, content sites, mobile publishers, influencers and bloggers, which up until this point would have been much harder to identify.
Currently, Impact Radius claims that no other network or SaaS platform in the performance marketing industry provides the same level of data and service, which includes creating recruitment lists and keeping track of the status of partnership opportunities in real time.
While similar tools exist among other companies and platforms, the breadth of affiliates are limited to a particular network. To give some perspective on the scale of the new tool, Impact Radius previously offered its own version which claimed access to around 25,000 different publishers.
“Thrilled” to be announcing the launch of Media Partner Discovery, the group’s marketplace product manager, Van Chappell, commented; “Advertisers always strive to identify new partnership opportunities and Media Partner Discovery delivers an integrated solution that provides strategic ROI for our clients.
“Our industry is evolving at a rapid pace, and so should our offerings. This new tool gives our clients the opportunity to stay competitive, and be at the forefront of new partnerships that reach consumers in the most targeted, revolutionary way.“