In the era where e-commerce is continuously growing – it’s expected to reach €509.9 billion in Europe alone this year – cart abandonment remains online retailers’ worst nightmare. As many as three-quarters (around 75%) of users leave their baskets without making a purchase, a report from SaleCycle has revealed.
According to the remarketing company, the most common reason for leaving at checkout is predominantly shoppers’ tendency to research products first, or just look around. In addition, many shoppers are put off by issues with shipping, or they prefer to purchase items in-store rather than online.
Marketers have been fighting the worrying trend with retargeting emails aimed at convincing shoppers to finish their transactions. In the infographic below, SaleCycle has analysed data from over 500 brands globally in an effort to tackle some of the most common pitfalls.