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Watch: Getting Big Bucks from PPC with Genie Goals’ Luca Senatore


Search engines like Google and Bing have already benefited from a large range of paid-for options available to brands. Elements of their sites have been altered as a result, but it's beneath the surface where some of the biggest opportunities lie.

Recent events have seen marketers increase their use of advanced, algorithm-based technology to build, manage and scale paid search campaigns. At PMI, Genie Goals’ director of strategy, Luca Senatore, offered the lowdown on what does and doesn't work.

Leveraging automation and personalisation created simple yet powerful improvements for Genie Goals, and with the aid of his virtual friend ‘Mario’, Senatore shared strategic advice and case studies to help others towards the same feats - all of which you can watch again now

Watch for: 

A lesson on maximising paid search budgets
Five areas to consider in your PPC strategy
The importance of working for marginal gains 

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Mark  Jones

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

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