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Watch: How to Get ROI From Your Video Advertising

Where once brand awareness formed the main motivation for video advertising efforts, today’s multitude of consumer touch-points - driven by on-demand media consumption, streaming services, and social media -  has opened up a bounty of opportunities for brands looking to creatively engage with their customers.

Raking in total spend of £8.6 billion last year, according to IAB UK figures, video advertising is swiftly making its way to the forefront of advertisers’ marketing strategies. However, with that rapid growth comes an equally rapid demand for accountability.

At Performance Marketing Insights: London, iProspect’s head of video, Thom Clarke, revealed how brands can utilise performance marketing techniques in order to drive the most value from what, if not done correctly, can be a resource-engulfing channel.

Watch for:

An overview of the video marketing ecosystem
Creating the right content for the right placement
How to measure success

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Got a question or comment – tweet Mark @markjonesltd or comment on Twitter, Facebook or LinkedIN.

Mark  Jones

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

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