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Watch: Can Content Publishers 'Thrive' with Affiliate Marketing?


Pitting their cases against one another, two Affiliate Window team leaders, Robert Davinson and Jessica Thomas, went head to head at PMI London on the topic of affiliate marketing and content publishers.

The question - handed over to the audience for a final vote - was whether editorial publishers can “thrive” in today’s affiliate marketing environment. On the one hand, Davinson claims they can, thanks to a number of benefits which amount to many receiving higher commission rates than their incentive-based counterparts.   

On the other, Thomas believes the affiliate channel isn’t yet giving these publishers its full support, citing barriers to entry, payment issues and merchant confusion to back up her case.  

If you're interested to see who won the audience over, view above to see them casting their vote. 

Watch for:

  • Insight into content affiliate monetisation
  • A two-sided perspective - the affiliate opportunity for publishers
  • The final verdict, as represented by the PMI audience

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Mark  Jones

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

Read more from Mark

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