Trinity Mirror is one of Britain’s biggest media organisations, packing the likes of The Mirror, The People and Daily Record into a portfolio spanning over 260 titles. Digitally, the company has evolved its ad-selling proposition to incorporate a greater focus on efficiency, with programmatic the driving force.
Marking the first release of our session videos which you can expect to see on site every Monday and Thursday, Performance Marketing Insights: London welcomed Amir Malik, the group’s director of programmatic and digital, for an exploration into how big publishers are making the most of programmatic’s moment in the spotlight.
- An overview of programmatic adoption in 2016.
- The untapped opportunity of programmatic.
- How the UK’s largest publisher uses programmatic.