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PerformanceIN to Host Webinar on How to Write a PMA-Winning Entry

PerformanceIN to Host Webinar on How to Write a PMA-Winning Entry


Marketers vying to have their achievements recognised at the Performance Marketing Awards 2017 have been given more help to ensure their entries are of champion quality. 

On December 7 at 2:00pm, PerformanceIN will be hosting an interactive webinar packed full of tips on how to craft a winning PMA entry, presented by Squawka founder and chair of judges, Leo Harrison.

The session will also garner input from two previous judges, namely PerformanceIN’s founder and director, Matthew Wood, and head of content, Richard Towey. 

All experts in the Awards’ workings, this panel will hand listeners an overview of key dates and deadlines, entry tips, common mistakes to avoid, the lowdown on new categories, as well any tweaks to the entry process since last year. 


The webinar is a must for anyone who’s looking to gain a competitive edge in the leading source of recognition in results-based marketing.

That’s according to Harrison, who expects the next PMAs to be the “most hotly-contested” to date.

Towey adds that understanding what the judges look for in an entry puts contestants on the best foot for taking home an award in April next year.

“You may well have the best campaign and the stats to back it up, but without hearing exactly how our very own panel recognises and rewards success, there is always the chance of leaving some of the best bits out.

“We’ll be hosting the webinar solely for people wanting to enter the Awards this year and I hope that people come away from it knowing exactly what they’ll need to do to get up on the big stage and walk away with a prize.”

Register for the Performance Marketing Awards Entry Webinar here, and you’ll receive a reminder to join the discussion on the day. 

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Mark  Jones

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

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