Affiliate Window has moved to secure management of Tesco’s affiliate activity ahead of the busy Christmas period.
The partnership sees the network securing management of programmes for Tesco.com, Tesco Mobile and Tesco Direct, as well as the F&F clothing brand and Wine by the case.
Anthony Clements, UK country manager at Affiliate Window, spoke of his delight at landing “one of the most prominent affiliate marketing programmes in the UK” whilst setting the sights on innovation and growth for the near future.
“Tesco are one of the most recognised and high-profile retailers in the UK, and we are delighted to work with them exclusively across five brands,” he added.
A busy year
Tesco is one of the latest big-name brands to join up with Affiliate Window this year - the network adding computer giant Dell and fashion brand Reiss to its growing list of advertisers in 2016.
Enhancements on the tech side of things have also given new and existing clients a solid range of options to pursue when rewarding the publishers they connect with. A popular feature is the cross-device tracking function which allows advertisers to gain a view of the journeys a user goes through before completing a desired action.
This range of insight has been tipped to help them optimise activity based on where certain publishers are carrying influence, with the affiliates themselves benefitting from being rewarded accordingly.
Claire Taylor, affiliate and partnership marketing manager at Tesco, spoke of the benefits had by partnering with the network, in addition to the “experience and expertise” in the channel.
“We were impressed with the insight that the network are able to provide, their latest tools and technology, and their ability to connect with a broad range of publishers - with a lot of emphasis on long-tail content publishers.”