Making the headlines…
The Guide to Email and Marketing Automation in 2016
‘The year is 2016 and it’s time email marketing got clever. Marketers need to change their tactics if they want to succeed, playing on the right emotions and finding the triggers that get reactions.’ Download the guide now.
Impact Radius Announced Lead Sponsor of Performance Marketing Awards
The Santa Barbara-based martech company will has co-sponsor the 11th annual Performance Marketing Awards. The event is returning to Park Lane’s Grosvenor House Hotel on April 25 and entries are now open. Read on.
Play-by-Play: Consequences & Opportunities of Affiliate’s Commercial Model, Discussed
The contentious subject of ‘last click’ discussed by an expert panel at Performance Marketing Insights: London, in summary. Read on.
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Einav Dinur, Inneractive
One of PMI: London speakers, Einav shared with us her insights into the future of advertising.
Creating a buzz…
Six Alternative Ways to Target Google’s Evolving First Page
“While there are fewer organic results, the search engine is now frequently including more ‘boxed out’ information such as Images, Videos, Direct Answers, App Packs etc – all these provide additional ways of getting your content well positioned in searches.” Read on.