One of the themes emerging at PMI: London this year was the rising swell of new technology and the undeniable effect it’s having on digital marketing.

As a result, consumer choice now dominates the online ecosystem in the form of ad free environments, on-the-go, anytime access – the impact of this bolstered by the advent of emerging innovations such as virtual reality.

This very subject formed the basis of a session by Inneractive’s Einav Dinur, entitled ‘Advertising in the Age of Bots, Virtual Reality and Built-In Ad Blockers’. Focusing on the importance of evolution, she highlighted advertisers need to find the right balance between planning for the future and keeping an eye on what works right now; “Explore and experiment, tailor ads to the media – repurposing won’t work,” she advises.

Watch the full interview with Einav for more insights.