To what appears to be a first for the company, Dennys brings plenty of managerial experience courtesy of roles at the BBC, Qype, Tech City UK and Nokia.

A Fellow status at the UK Chartered Institute of Marketing further aids his suitability for the new position, which entails strategic and operational management of the network in the US, UK and other areas of mainland Europe.

Strengthening its position

Webgains is looking to the future with great optimism under the guardianship of 100% shareholder ad pepper media. Words from Ulrike Handel, the latter’s own CEO, indicate that Dennys is the right man to take the group forward as it looks to build steam within some of the most mature regions for affiliate marketing.

Dennys himself adds: “We and our customers are entering a bright new era of data-driven performance marketing and I am greatly looking forward to leading and helping to further develop the dynamic, successful and smart Webgains team.”

As well as the intention to take advantage of a greater shift towards using data to power campaigns, Dennys let loose the possibility of enhancements to the Webgains platform in order to “further strengthen” its position in the market.

New role

Apart from the odd reference to co-founder Robert Glasgow, there are no records of a CEO at Webgains prior to Dennys’ appointment.

The group is headed up by a managing director in Stephen Kerin, with Ben Cole and Derek Grant assuming the roles of chief development officer and group sales director respectively. 

Dennys is described by Handel as a “true entrepreneur” with plenty of experience in advising and scaling performance-driven businesses.

Interestingly, his comments also alluded to the “turnaround” of ad pepper media, which also houses a lead generation offering and its own performance marketing agency; ad agents.

Webgains is currently used by over 2,000 advertisers, and with a client roster including Nike, Samsung and Ann Summers, combined with a publisher network of 250,000 sites, the group appears to be building from a solid foundation.