Increasing 55% on the first half of 2015, smartphones now account for 17% of sales driven by the affiliate network, while tablets still stand at 13%.

The mobile sales share for Android increased in most markets, particularly in Brazil, which has also noted the biggest mobile sales growth.

The report studied mobile sales and revenue data from zanox’s network in the first half of 2016 as compared to the same timescale last year, analysing 4,300 advertisers across multiple industries globally. An infographic for the research is below, with the full report found here.