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Infographic: Smartphone the New Device of Choice for Mobile Purchases

Infographic: Smartphone the New Device of Choice for Mobile Purchases


Smartphones have overtaken tablets in the sales stakes for the first time, according to the Mobile Performance Barometer from zanox, accounting for one in six transactions.

Increasing 55% on the first half of 2015, smartphones now account for 17% of sales driven by the affiliate network, while tablets still stand at 13%.

The mobile sales share for Android increased in most markets, particularly in Brazil, which has also noted the biggest mobile sales growth.

The report studied mobile sales and revenue data from zanox’s network in the first half of 2016 as compared to the same timescale last year, analysing 4,300 advertisers across multiple industries globally. An infographic for the research is below, with the full report found here.

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Monika Komar

Monika Komar

    A News and Features Reporter at PerformanceIN, Monika covers stories and developments in the fast-evolving world of performance marketing.

    Monika studied Modern Languages at the University of Southampton and worked in marketing and communications before making her way over to PerformanceIN.   

    Read more from Monika

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