The organisers of Performance Marketing Insights: London have announced the full agenda of sessions for the event’s new Dome Stage.

With a view to offering something different to delegates, PMI is reinventing the ‘fourth’ track through a delivery of channel and sector-specific masterclasses, head to heads, talks with industry leaders, tech demos and even a games tournament.

The result is a highly engaging feature on the 2016 agenda which should go some way to complementing the sessions on tracks one and two, in addition to opportunities for attendees to ‘debate and discuss’ a series of industry talking points.

Getting involved

With each session lasting no longer than half an hour, the Dome presents a chance for PMI ticket holders to gain segments of wisdom and new ideas before moving onto another part of the event.

Big demand is expected to be garnered by the short, sharp masterclasses taking place on both days, which offer concise tips on areas like lead generation, paid social and new technology.

Highlights include a session from Cohort’s Jon Ostler on landing page CRO, a guide to customer acquisition strategies for subscription businesses from Albert Luk of Jumbleberry, the lowdown on neuromarketing from Lab’s Daryll Scott, and a crash course on monetising a Facebook audience from Redu’s Warrick Lambert.

Key representatives from iProspect, Inneractive and the IAB are also leading sessions, making for an impressive line -up across both days.

But it’s not all about taking notes and keeping quiet, as there will be plenty of opportunities for the audience to have their say, and even take to the stage themselves.  

The head to heads will ask the crowd to vote for their favourite in debates surrounding affiliate marketing, paid social and programmatic, with details on those due to be shared in the coming weeks. Adding to this will be a team-based games tournament, while questions for any speakers on the stage will be encouraged throughout.

Head to the page  here for a lowdown on what has been announced and the speakers involved, ahead of an announcement of the Stage moderators.

Tickets for PMI: London can be purchased here.