Last Thursday (September 8) saw Affiliate Window host its annual black tie gala at The Brewery in London, and PerformanceIN was in attendance to sample what the network had in store for this year. 

The event – filled with over 500 industry guests, including advertisers, publishers and agencies – sits as a key networking opportunity in the performance marketing calendar.
Following on from the Prohibition-themed ‘Curiosity Club’ and the light fiesta that was last year’s ‘Illuminate’, Affiliate Window chose ‘Prom’ for the backdrop of its 10th annual celebration, filling the night with 1950s references and plenty of retro fun. 

As they arrived, guests were greeted at the entrance by rock ‘n’ roll jive dancers, a classic car and drive-in sign. Ladies were handed corsages by roller-skating diner hosts and the evening was kicked off in style with a 1950s diner-themed champagne reception.

The later stages saw music by a trio of singers, complemented by a delicious three-course meal and speech from Affiliate Window’s UK country manager, Anthony Clements. During dinner, cheerleaders and hula hoop performers entertained, whilst a daredevil rollerskating act kept guests on the edges of their seats.

After dinner, the after-glow party was a fun-filled affair with live music, a bowling lane, and a pamper parlour for guests to perfect their look. 
Speaking to PerformanceIN following ’Prom’, Clements said: “This was a landmark black tie for us, being the 10th edition of an event that has now become a firm fixture in our industry’s calendar.
“Tonight was an occasion to celebrate the industry and the progress it’s made since this event first started. And of course, a great opportunity for advertisers, publishers and agencies to network in wonderful surroundings.
“I have to thank all the guests for embracing the 1950s, getting into the spirit of what I thought was one of the best themes we’ve attempted, and making it such a brilliant night.”