INside Performance Marketing
Top 50 Industry Players from 2017
Linkdex CEO Calls Acquisition by ScribbleLive a “No Brainer”

Linkdex CEO Calls Acquisition by ScribbleLive a “No Brainer”

Yesterday marked a key “milestone” for enterprise SEO platform Linkdex, according to its CEO, with news that the group had been acquired by content marketing company ScribbleLive.

The buyout aims to bridge a gap between content marketing and SEO that continues to see the two live separately at an operational level. Toronto-based ScribbleLive says each discipline has “never been more co-dependent”.  

The acquiring firm has also called the takeover “the first major alignment” of organic search and content marketing software. Its predictive analytics and content marketing platform will benefit from Linkdex’s organic search performance data on billions of pages, as well as its reporting and productivity tools.

Hard decisions

Linkdex’s chief executive, Mark Smith, shared in a LinkedIn post that the decisions - in pending since December this year - had led to one of the “hardest” mergers and acquisitions calls made in his career.

There were slight hints of change at Linkdex a few months ago, with the separation of its Publisher Discovery arm from the business. Smith nevertheless spoke positively about the end result.

“ScribbleLive is an ambitious company, and adding Linkdex to their portfolio of companies is a great fit, for our staff, our customers and our product,” he commented.

“Bringing together content marketing and SEO is a relative ‘no-brainer’, and together these companies are far stronger.”

Team “in situ”

Smith, who has worked at Linkdex for over four years, succeeding former head Steven Brown in January 2014, will retain leadership of the former-Linkdex division, reporting to ScribbleLive CEO Vince Mifsud in the role of managing director.

In the wake of the announcement, Smith adds that the entire Linkdex team remains “in situ”, ready to continue forging a strong business going forward with the backing of a much larger company.

“We can put in place grander plans, expand out through the extended office locations of the group, leverage strength in product, marketing and development while building further the world-class Linkdex platform.”

Continue the conversation

Got a question or comment – tweet Mark @markjonesltd or comment on Twitter, Facebook or LinkedIN.

Mark  Jones

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

Read more from Mark

You may also like…