PMI: London – the home of ROI-friendly marketing – has announced its first batch of speakers with no fewer than three keynotes making their way onto the bill.
Two tracks of thought leadership and strategic sessions are complemented by opportunities to “debate & discuss” key issues on both days of the event (October 25 -26), with case studies and new technology showcased on a Dome Stage, which gains a first outing this year.
Among the headliners for 2016, David J. Brown, CEO of Ve Interactive, will provide a treat for budding entrepreneurs and business leaders in demonstrating how to build a billion-pound tech business.
Fellow keynote Sri Sharma returns to London for a talk on exponential technologies and their meaning for a digital world (and the marketers within), based on his learnings from Singularity University at NASA’s base in Silicon Valley.
With another keynote on its way, subjects including influencer marketing, lead generation, affiliate marketing, programmatic and blog building pave the way for a topical agenda focusing on the most prevalent issues, threats and opportunities for performance-based marketers.
A chance to look forward
The first speaker release creates plenty of room for experts to impart their wisdom, with key figureheads from the likes of Trinity Mirror, affilinet, Optimise, the Content Marketing Association and Maxus preparing to take to the stage.
In the way of themes, few could look past companies at the very top of their game preparing for the future.
Affilinet’s Helen Southgate will be returning to PMI for a talk on performance marketing in a new world of legislation and consumer power, set on a backdrop of ad blocking and new rules for data protection, both of which look set to influence a very interesting five years for affiliate marketing.
Futureproofing makes up a key focus for Jono Alderson of Linkdex, too. His day one presentation on ‘Surviving the Machine Revolution’ should provide advice for digital marketers looking to 2020 and beyond with a sceptical eye, while Pete Campbell of Kaizen presents on using data to serve the next generation of searchers.
There’s also plenty of pointers for the present, spearheaded by sessions like Tim Armoo’s day two slot on using influencers to supercharge a business.
Voluum’s Gavin Stirrat will be taking on another key subject for this year, namely the ad fraud affecting the work of marketers around the globe, while the Content Marketing Association will be tutoring attendees on defining the success of a medium that, up until now, has been tough to measure.
For the benefit of affiliate managers, Acceleration Partners and Impact Radius will be sharing tips on veering away from ‘the norm’ by commencing non-traditional partnerships, chased down by a session from Maxus covering the channel’s role in the wider performance mix.
Publishers will also gain advice on doing their business better, whether that’s through driving traffic via Facebook ads or getting an idea of where affiliate marketing is heading.
More sessions will be announced to fill up the respective agendas for Debate & Discuss and the Dome Stage, which promise to deliver an even larger range of subjects for attendees to explore.
To get your tickets for 2016, click here.