Performance Marketing Insights: London returns to the UK capital this October, once again transforming the Westminster Park Plaza into a world leading hub for paid-by-return marketing.

Emphasising best practice, regulation and fair play, PMI London is the year’s focal point for open debate and learning around what we deem to be the industry’s two key groupings; affiliate marketing & lead generation, and biddable media.

In anticipation of the much-awaited agenda, set to drop within the coming weeks, PerformanceIN reveals a taster of what attendees can look forward at the new for 2016 conference.

Every base covered

Whether you’re looking to deep dive into specialist sectors within the industry, or take a swoop over the latest trends charging it, a diverse range of educational opportunities laid out for October commits to providing take-home advice, that will have a genuine impact on your strategy going forward.

While the final agenda is still in production, confirmed sessions tap into the hidden powers of programmatic, consumer-cultural impact on performance advertising, as well as a no punches pulled affiliate state of play.

With details to be announced imminently, further topics include how to put metrics on content marketing efforts, the shadowy world of mobile ad fraud, as well as a survival guide for the “machine revolution”.

The agenda will be headed up by a total four keynotes over the course of the two days, punching in on what promises to be an invaluable event for practical advice and actionable takeaways, providing value long after PMI closes its doors.

Supplying demand

All of this will be embodied in an agenda spanning three tracks over the course of the two-day event. These will be led by the industry’s foremost experts and leaders in digital, hosting a series of informative discussions, fireside chats, audience Q&As, case studies and masterclasses.

Making a debut appearance this year, the Dome Stage will serve as a central hub for delegates, serving as a meeting-point for a range of networking features and interactive Debate & Discuss tracks, back by popular demand in the wake of the conference’s European sister show.

Finally, for those looking to gain an edge within the tidal shift towards mobile, Performance Marketing Insights is excited to announced the introduction of the Mobile User Acquisition Zone; where pioneers in cost-per-install and mobile-based campaigns can set up camp.

Keep an eye on our social channels, the full agenda announcement will be available shortly.