PerformanceIN is delighted to announce the launch of its new line of Buyer’s Guides: a series of reports collating high-level information on tech providers, networks and more to help readers make the right choice on their next purchase.

The first Buyer’s Guide will kick off with a review of the top cost-per-install (CPI) networks on the market, offering guidance to those looking for an intermediary to charge up their mobile app downloads.

The Guide will provide a brief state of play for 2016 and suggest key considerations to bear in mind when choosing suppliers – companies that have benefited heavily from a tidal shift in the way consumers are accessing media.

Today, 90% of the time consumers spend using their mobiles is within apps, as reported by Yahoo’s Flurry analytics. According to Business of Apps, the total number of iOS app downloads in 2015 reached 25 billion, while for Android – the most popular operating system – the total was a staggering 50 billion.

Of course, these numbers reflect how important it is to measure app installs, and CPI is a true indicator of the investment companies need to make in order to include mobile as one of their key channels.

Key metrics

Backed by the pay-on-results model that proves so cost effective to performance marketers around the world, cost-per-install campaigns are making it easy for app owners to gain reach in a cost-effective way.

As a medium of boosting numbers of installs, CPI networks have become key for app developers and media-buying agencies alike. But the market is now bursting with networks, and it’s increasingly more difficult to pick the right one.

The CPI Networks Buyer’s Guide will filter through the most important features and unique selling points to take into account before making a decision. We’ll also be talking to the people at the very top of the solutions to gauge an idea of what sets them apart, while a checklist will enable each reader to assess who’s got what in their quest for a solution that ticks all of the boxes.

If you would like to get involved and work with us on a Buyer’s Guide, contact The first resource will be out in September, with initial circulation taking place on our mailing list.