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Watch: Affiliate Marketing as a Cog in the Performance Marketing Machine

Watch: Affiliate Marketing as a Cog in the Performance Marketing Machine

PerformanceIN

In a world where advertisers can take for granted the ability to have their every demand met under one agency’s roof, it’s no longer sufficient for marketing channels to be treated separately.

In fact, the spectrum of tools available to a performance marketer now exist symbiotically; one channel’s technology, or another’s insights, are transferrable to the benefit of another.  

For full service agency Equator’s head of affiliate, Sean Mahon, this concept resonates as one vital for competing in today’s online ad ecosystem: “We’re in the position now where we can no longer get by with existing in isolation in our own little siloes.

“At the end of the day, our clients want results, have key objectives, and don’t have the time to go into that granular level of detail.”

In the video below, PerformanceIN catches up with Sean Mahon at Performance Marketing Insights: Europe, along with Equator’s head of display, Emma Blair, to talk the present state of affiliate integration, and the trends that have led it to become vital to survive in today’s digital marketing landscape.  

 

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Mark  Jones

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

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