There’s never a quiet moment in the world of performance marketing and June was no different. Last month brought the industry many new faces, as well as changes and shifts between roles. Here’s your monthly handful of Movers and Shakers.
New in ad tech
In the busy world of ad tech, Adform considerably expanded its team. Following a number of key milestones, its leadership team by added two former Rubicon Project executives. Jay Stevens was appointed as the company’s first CRO, while Oliver Whitten took over the role of COO. Additionally, Adform also hired Sukesh Singh as vice president of Southeast Asia.
At a similarly pivotal time for the company’s development, OpenX appointed Tim Carter as director of Platform Demand, EMEA. Building on his 15 years of experience in ad tech and media, Carter will drive greater European demand for the programmatic firm and ensure digital inventory is effectively monetised.
After four years at Google as head of new business UK & Ireland, Ali Syed was made chief commercial officer at Attest – an insights, research and analytics startup – to strengthen its commercial model, accelerate growth and develop new ways of delivering modern market research to clients.
Marketing technology business RadiumOne picked Craig Tuck for its newly-created position of UK managing director. Tuck had been at RadiumOne for over five years, previously working as UK sales director. In former capacities he worked at Fox Interactive Media, Lycos and Carlton Screen Advertising.
Another freshly opened role in the world of data is now occupied by Melanie Kalemba, who was appointed senior vice president and general manager at Verve, the location-powered mobile marketing company. In her new role, Kalemba will focus on the company’s enterprise tech solutions.
Meanwhile, Court Passant has been named the new VP of affiliate marketing for CBS Affiliate Relations and CBS Television Networks distribution. Passant joined CBS in 1992 as a producer and also worked at Logo for MTV Networks.
Mobile-first performance advertising business Light Reaction named Bob Walczak its new CEO. Walczak will guide the company as it extends its product offerings, technology capabilities, geographic footprint and client roster. The new hire brings over a decade of experience, having previously worked at IPONWEB’s BidSwitch, and automation firm PubMatic.
In other news, bringing more than 20 years of experience as a B2B marketing leader on both client and agency site, Lee Koenig has been hired as chief marketing officer by data privacy company Privitar.
Content and innovation
In a wave of key executive appointments, content marketing platform ScribbleLive appointed Mike Hennessy as senior vice president of North America sales and Rahul Nirula as the chief product officer.
After a career break, Luke Judge is returned to NMPi as the new managing director. Previously a sales and marketing director, Judge will now work on the company’s expansion plan to increase the global footprint and diversify its product range.
Finally, premium content discovery platform Outbrain promoted media industry veteran Stephanie Himoff to managing director, Northern Europe. She will be tasked with driving the next phase of growth for the company, expanding its UK efforts and establishing operations in Ireland.
That’s all for now, we’ll see you next month for another round of job updates, so make them known to us at email@example.com if you’d like to feature yourself or a colleague.
Or, if you’re looking for a new role or would like to advertise a vacancy, cast your eye over the PerformanceIN Jobs page.